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What are the limitations of Power BI in handling complex DAX calculations for consultants?

Hi folks,

While DAX (Data Analysis Expressions) is a powerful language for creating measures and calculations in Power BI, it has a steep learning curve, especially for complex scenarios. Power BI consulting often face challenges in writing and optimizing DAX queries for advanced analytics. Poorly written DAX can lead to slow performance and increased memory usage, particularly in large data models. Additionally, debugging DAX expressions can be cumbersome, making it difficult to identify errors in complex calculations. These limitations require consultants to invest significant time and expertise, which may extend project timelines and costs.